It has more than 500 million users connected 365 days a year, 24 hours a day, all over the world. LinkedIn became the social network of work par excellence. The presence of the professional on the platform is essential, unpostponable, whatever the objective pursued.

Today is the national document of professional identity and what gives you a position in the market of your specialty, the main companies use it as their main and first source of information about people. Both for those looking to get a job and for those who want to achieve a superior to the one they already have is recommended to follow the following tips:

Strategic planning

A communication is part of a strategy, and LinkedIn is that, a way – one more – to tell the world what you want to convey, if there is a strategy, you will choose every word, every moment, every contact. Success in the network implies the consistency, depth and seriousness that each person dedicates.

Type of photo

The specialist recommends placing a photo that positions professionally. “It’s the way we choose to show ourselves before the professional and professional world, not with friends or with potential partners, ideally in front and with a clear background,” he said.

The choice of the owner

The description below the name, called “titular”, is crucial. It’s the only thing that many of those who enter our name see and algorithms will look for us based on the words that appear there. It may be the current position, although your “personal brand” could be much more powerful. Profile, your differential, what you can contribute.

The recommendations

The question is recurrent: do LinkedIn’s recommendations really work? They are always useful if they are authentic and of people with experience and recognition, they must be personalized and based on concrete experiences.

Avoid cliches

The qualifiers “responsible”, “creative”, “effective”, “analytical” have something in common: they are the most repeated words in LinkedIn profiles. In the differential is the key. Specialists advise, as in a curriculum, add numbers that quantify the success of the work done so far. The power of some statistics can impress a reader.

Use the first person

Unlike what happens with the CV, on LinkedIn it is preferable to speak in the first person. For example, it is advisable to avoid phrases such as: “Robert is passionate about finances”. Instead, opt for a direct tone: “I’m passionate about finances.”

Translate it

Another aspect to consider is the language. In the event that the professional handles different languages, once the profile is 100% completed, the translation expands the range of possibilities beyond the local territory.

Include a current job beyond being unemployed

If a professional does not add a current job, it is very likely to be lost in most searches since recruiters almost exclusively use the current title box to search for candidates because, otherwise, they would have thousands of professionals to select from. A good idea is to put, for example, “University student / Financial analyst in training”, followed by a phrase such as “Looking for new opportunity”.

Add multimedia

“A picture is worth more than 1,000 words,” says the phrase. LinkedIn allows you to add photos, videos and slides to the profile. Instead of just talking about your work, you can show examples of it.

Become an author

The professional network allows users to write and publish about their work on the platform, sharing the perspective of what they think happens in their area of ​​expertise. Unlike other social networks, you do not share intimate or family life, nor write strings of messages or jokes.